About the Author
Rob Dogsen
- Name
- Rob Dogsen, pen name of Roberto Fernandes Rodriguez
- Location
- Nuremberg
- Profession
- Self-employed dog trainer since 2012, certified appraiser and expert witness
- Markets
- Technical chart analysis since 2020
- Book
- Der Markt will, dass du verlierst!
Rob Dogsen is my pen name. “Rob” stands for Roberto, “Dog” for dog, and “sen” is a nod to “Sensei,” a Japanese term of address for a teacher or master. In essence, the name stands for Rob, the dog teacher. I’ve worked full-time as a self-employed dog trainer since 2012, and in that field I’m a certified, recognized appraiser and expert witness. For several years I have also been writing for the magazines Dog’s Avenue and HundeWelt. I have been intensively engaged with the stock market and technical chart analysis since 2020.
At first glance, dog training and the stock market may not seem to have much in common. For me, though, there is one important thing they share: progress rarely comes from a single successful attempt. It comes from observation, patience, clear structures, and above all from repetition.
One of the sentences I say most often in dog training is: The secret to success lies in the number of repetitions. No dog reliably masters an exercise just because it worked once. Only through repeated experience does a chance success become dependable behavior.
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It’s similar with reading charts. Recognizing a good structure once doesn’t mean you’ve really understood it. Only through regularly drawing, measuring, comparing, and observing does a feel develop for which structures actually hold up and which only look good in hindsight.
My own development in the markets did not follow a straight line. In the beginning I stuck closely to individual rules and lines. A support was supposed to hold, a resistance was supposed to push the price back, and a cleanly drawn line was supposed to be respected as far as possible. Trades still went wrong. Sometimes the analysis wasn’t even fundamentally wrong. The mistake was in the execution.
I didn’t always have a clear stop, took profits too late or not at all, and held on to my opinion even though the market had long since given a different answer. A stock could move as expected at first and still turn into a bad trade because I lacked a plan for taking profits. Conversely, a good idea could become needlessly expensive if I hadn’t set its invalidation point beforehand.
Being self-employed, I already knew the importance of clear processes and of taking responsibility for my own decisions. In the markets, though, I didn’t initially apply that knowledge consistently to my own actions. Too often I reacted to the current price instead of setting my approach in advance.
That’s how I came to understand that good chart analysis alone doesn’t make a good trade. It’s not enough to correctly assess a possible move. You also need to know how much risk you’re willing to take, where your own idea fails, and what you’ll do if the price actually moves in the expected direction. Analysis, entry, stop, position size, and profit-taking belong together. If any one of these is missing, even a good idea can be poorly executed.
Over time my way of working became more flexible. For me, though, flexible doesn’t mean arbitrary. I don’t shift lines and target zones around until they fit my position. I prepare several possibilities and accept that the market doesn’t have to follow any of my scenarios. Supports, resistances, trendlines, pitchforks, Fibonacci levels, harmonics, and indicators are therefore not rigid commands for me. They are tools I use to identify and classify possible reaction zones. Only the price’s later behavior shows which of these considerations were actually relevant.
This has also changed how I handle gains and losses. I no longer need to buy the perfect low, sell the high, or capture an entire move. If, according to my plan, I sell at a 20 percent gain and the stock then goes on to rise 50 percent overall, I haven’t done anything wrong. I realized a gain and closed my trade according to my plan. The stock’s further price action doesn’t retroactively turn a reasonable decision into a wrong one.
In the same way, a limited loss is part of trading. Not every good setup works out. Not every strong zone holds. Not every harmonic produces a lasting reaction. What matters is that a single trade doesn’t determine whether I can keep acting calmly and in a structured way afterward. Losses don’t have to feel good. They have to stay controllable.
Today I therefore approach buying, selling, gains, and losses much more calmly. Not because I don’t care about the outcome of a trade, but because I decide in advance what risk I accept and how I want to react to different price developments. I don’t have to be right every single moment. I have to make my decisions in a way I can account for, and manage my risk so that I remain able to act even after a mistake.
This book grew out of these experiences. It shows how individual tools can be combined into a coherent overall picture, and why good analysis always needs a plan for actually putting it into practice, too. At its center are a clear analysis process, independent decision-making, and a controlled approach to risk.
Because knowledge alone doesn’t change anything yet. It only becomes experience through application, evaluation, and repetition – in dog training just as much as in reading a chart.
Contact
Questions about the book?
Message me on WhatsApp or by email – if you have questions about the book or want to be notified about the release date.
